Chapter 01 · Build
Full-Stack Web Developer
Digital Agency · 2013 — 2018
WordPress products end to end — custom themes, plugins, PHP and front-end. Where I learned to ship and to talk to engineers in their language.
Experience It´s My Life
Product Designer · Remote, EU
I design for the moment users decide.
Growth, conversion & behavioral design — bridging code, business and user experience.
Growth Design
Conversion
Behavioral Design
Activation
Retention
A/B Testing
Monetisation
I came to design through code and monetisation — what stayed with me is the obsession with why people behave the way they do, and how design can move a metric without losing the user.
Experience
Chapter 02 · Measure
Product Marketing & Monetisation
Mobile Gaming · 2018 — 2019
Owned monetisation for game titles: player behaviour analysis and A/B tests on in-app funnels. Where metrics became my first language.
Chapter 03 · Reframe
UX/UI Bootcamp
Ironhack · 2019 — 2020
Research, information architecture, usability testing, hi-fi prototyping — the formal layer on top of building and measuring.
Chapter 04 · Design
UX/UI Designer
Financial Services · 2021 — Present
End-to-end product design in fintech — research, prototyping, design system, agile delivery with product and engineering.
Selected work
Day to Day
About Me
I came to UX/UI through an unusual path: I spent five years as a full-stack web developer, then moved into product marketing and monetisation for mobile games — where I discovered that what excited me most wasn't the code or the campaigns, but understanding why people behave the way they do with digital products.
That mix of building, measuring and empathising is what I bring to design today. I can talk to engineers in their language, think about conversion with a marketing lens, and always start from the user's perspective. Curiosity is probably the thread that connects it all — it's what pushed me from PHP to player funnels to prototyping, and it's what keeps me digging deeper in every research session.
Outside of work, I'm equally restless: sports, photography, video games, travelling — and my turtle Michael Angelo, who is both my longest roommate and my harshest design critic. If it sounds like a lot, it is. I stay on top of it the same way I handle complex projects: good prioritisation and a genuine love for the process.
