Selected Work
Concept projects — exploring process, craft and problem-solving across industries.
Stakeholder Management · Cross-functional Teams · Design Critique · Product Thinking · Agile / Scrum · UX Writing · Problem Solving · Workshop Facilitation
- Figma
- FigJam
- Miro
- Figma Slide
- Figma Maker
- Photoshop
- Illustrator
- Mixpanel
- Looker Studio
- Microsoft Clarity
- Jira
- Confluence
- Clickup
Experience
UX/UI Designer
Financial Services
End-to-end design for digital products — user research, wireframing, prototyping and design system maintenance. Collaborating with product, engineering and stakeholders in agile sprints.
UX/UI Bootcamp
Ironhack
Intensive programme covering user research, information architecture, interaction design, usability testing and high-fidelity prototyping.
Product Marketing & Monetisation
Mobile Gaming
Owned marketing strategy and monetisation for mobile game titles. Analysed player behaviour, ran A/B tests on in-app funnels and collaborated with game design teams to optimise engagement and revenue.
Full-Stack Web Developer
Digital Agency
Built and maintained WordPress-based web products — custom themes, plugins, PHP back-end and front-end development. Worked directly with clients and cross-functional teams.
About Me
I came to UX/UI through an unusual path: I spent five years as a full-stack web developer, then moved into product marketing and monetisation for mobile games — where I discovered that what excited me most wasn't the code or the campaigns, but understanding why people behave the way they do with digital products.
That mix of building, measuring and empathising is what I bring to design today. I can talk to engineers in their language, think about conversion with a marketing lens, and always start from the user's perspective. Curiosity is probably the thread that connects it all — it's what pushed me from PHP to player funnels to prototyping, and it's what keeps me digging deeper in every research session.
Outside of work, I'm equally restless: sports, photography, video games, travelling — and my turtle Michael Angelo, who is both my longest roommate and my harshest design critic. If it sounds like a lot, it is. I stay on top of it the same way I handle complex projects: good prioritisation and a genuine love for the process.
